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618 Shopping Festival: Kuaishou with JD: e-commerce and Live broadcast Platform
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618 Shopping Festival: Kuaishou with JD: e-commerce and Live broadcast Platform
case study
executive summary
JD.com joins video platform Kuaishou in live streaming sales deal in time for China’s midyear shopping festival.
You will learn:
1) Keywords in the e-commerce industry
2) Operation strategy of Kuaishou and JD
3) The market value of the live-streaming industry in China
case study
key point
The key point and your take-away from this case study '618 Shopping Festival: Kuaishou with JD: e-commerce and Live broadcast Platform'. Your learning combines both language skills and market knowledge.
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case study
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