Business Communication Skills for ROs & Executive Officers
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Why do we need Top KOLs for LIVE streaming sales?
According to Chongqing Morning Post, in the first half of 2020, the market size of live streaming in China soared up to 456.12 billion yuan, predicted to attain 971.23 billion yuan, compared with 19.64 billion yuan in 2017.
The top 2 most influential live-streamers are Livestream Queen: Viya and Lipstick King: Li Jiaqi. While Dong Mingzhu emphasized that she will be the ambassador of her own products, why do we need the top KOLs to sell the products?
Watch this video to understand their speech, and their selling strategies.
The key point and your take-away from this case study 'Why do we need Top KOLs for LIVE streaming sales?'. Your learning combines both language skills and market knowledge.
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