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Community Group Buying, Didi, Meituan, JD, Alibaba, Pinduoduo
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Community Group Buying, Didi, Meituan, JD, Alibaba, Pinduoduo
case study
executive summary
Community group-buying initiatives take off in China as the next billion-dollar market.
Start-ups Shihuituan(十荟团),and Xingsheng Youxuan (兴胜优选) are currently leading the charge in China’s community group-buying market. The other e-commerce giants are also joining this domain.
About 60% of community group-buying platform users are from the country’s lower-tier cities and rural areas.
You will learn:
1) The insights into China's e-commerce industry
2) What are the expansion strategies of these e-commerce giants?
2) What are the rising trend of e-commerce?
case study
key point
The key point and your take-away from this case study 'Community Group Buying, Didi, Meituan, JD, Alibaba, Pinduoduo'. Your learning combines both language skills and market knowledge.
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case study
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